In talking to individuals who want to swap a job for their passion, I realise they often feel quite alone and isolated.
There is no blueprint that works for each and every person all the time, but there are certain effective steps and strategies that you can take to make your transition successful. Finding out how others did it successfully is a major help.
Lisa Lovick from A Slice Of Orange
Lisa Lovick is someone who has done the corporate thing and decided to leave it behind to pursue an area that she is passionate about – establishing a providore that sells local produce!
In this audio interview with Lisa, you’ll hear how she made the transition including:
- testing the viability of the business without spending tons of money!
- funding the business initially
- effective marketing strategies that’s worked for her
- the importance of branding
- naming your business and outgrowing it (and what she is doing about it)
- Lisa’s favourite thing about being her own boss
Prior to posting this interview online, I spoke to a client of mine who is making a similar transition about this interview. I know he found the points Lisa raised about her transition useful in his personal journey. I hope you will too.
Enjoy listening!
Podcast: Play in new window | Download
About Kathleen Alexander
Kathleen Alexander is a coach and consultant who shares ideas on how to innovate, thrive and do what you love through your business or career.
Woo Hoo! Orange!! I lived there for over 34 years and my children and grandchildren still do. I was pleased to find A Slice of Orange after it opened and I have bought food from Lisa’s store when I have gone back to visit my family.
I am so proud of the entrepreneurship shown by people like Lisa in Orange and the surrounds. It is a refreshing change to read about someone following their passion outside of the major cities.
Well done Lisa and thank you Kathleen.
Hi Claire, thanks for stopping by the blog:)
isn’t it great to go back home and see it change and grow because of entrepreneurship? I agree that it’s nice to see such places pop up outside of the major cities.
I hope to make it one day to Orange. I will certainly pop into A Slice of Orange if I do.