Rebranding Parties
Tuesday, June 3rd, 2008
When someone first mentioned “rebranding parties” to me, I imagined a fun and creative method for executives to strategise ways to rebrand their business. But far from that, rebranding parties are the latest self help trend in the US which is apparently hitting Australian shores. Basically, you get a bunch of friends together, and they tell you what they don’t like about you and how you can change.
Now fantastic as this may sound, it can backfire. I’ve read of friendships ending and tears flowing. But it doesn’t have to be bad.
Cosmopolitan Magazine asked me how people could get the most out of a rebranding party. If you choose to throw one, check out the July edition of Cosmo (Australia/New Zealand edition) with Sarah Jessica Parker on the cover. It’s on sale now. My tips are on page 79.